Touchpoint(s): Online : interactive website daily fueled with videos and comments, bannering, Google Adwords, Facebook ad campaign, PR via radio and newspapers, wild postering, POS, Activation, Flyering.

Challenge:Show the travelling Belgians the utility of the Maestro debit card when paying abroad.

The ‘Maestro Angels’ were sent to the South of France to entertain and show the travelling Belgians the utility of the Maestro Bank Card. Each day, the team performances were filmed and put on the website. On the website, people could vote for their favourite Maestro Angels team.